Creative Portfolio
Wake the tiger LONDON
Creative lead, 2026
I’m the Creative Lead at Wake The Tiger London, working closely with the Creative Director and Creative Producers to develop and deliver large-scale immersive environments and experiential installations. My role spans concept, creative direction, and execution — shaping ideas, writing clear briefs, and guiding creative work through design, production, and build. I lead on elements of creative direction across rooms and installations, working collaboratively with designers, production teams, and external artists to ensure a cohesive and high-quality creative outcome.I’m particularly interested in narrative-led spaces, sensory detail, and the relationship between story, design, and audience experience. This role reflects my growing focus on creative leadership within immersive projects and supports my progression toward senior creative direction.Creative Production Assistant, 2025
I initially joined the company as the Creative Production Assistant, working closely with the Creative Director, Creative Producer and wider team to keep the project moving — from coordinating artists to tracking creative development, and supporting day-to-day production.
My skillset saw me handling logistics, communication and admin, as well as contributing to creative ideas and workshops.First Day
Co-Creative DIrector, Co-Writer, Fast Familiar, 2023
I was one of two writers on this story-driven video game, developing characters and creating the dialogue, puzzles and external content.
“First Day is a light-hearted and playful game about transitioning to secondary school. It combines graphic novel-style illustration, audio drama, story ‘choice points’ and puzzles. Players make choices about what Aleks should do and solve puzzles to help her… puzzles which involve them practicing skills they will need, like reading timetables, prioritising actions and navigating a new space.”
Collaboration Work
FaNSHEN, 2015-2019
THE INVISIBLE TREASURE, 2015
CollaboratorDISASTER PARTY, 2017
Co-Writer and Collaborator LISTS, 2017
Collaborator Fast Familiar, 2020-CURRENt
NATIONAL ELF SERVICE, 2020
Co-Creative Director and Co-WriterBAD ALTITUDE, 2020
Co-Creative Director and Co-WriterA WALK IN THE PARK, 2021
Co-Creative Director and Co-WriterCURSE OF THE BURIAL DAGGER, 2021
Co-Creative Director and Co-Writer. Winner of ‘Best Mystery Game’ and Semi-Finalist for ‘Players’ Choice’ at the 2021 Bullseye AwardsDAVID’S BAD DAY, 2021
Co-WriterTRUST IN THE CRIMINAL JUSTICE SYSTEM, 2024
Co-WriterEvent Management
Lush global flagship store, Oxford Street, 2022
As a Supervisor at Lush’s Global Flagship Store, I was part of the management team overseeing the daily operations of one of the brand’s busiest locations, leading a team of up to 20 staff. Alongside my supervisory duties, I was a key member of the in-store events team, collaborating with a fellow Supervisor and a Trainee Manager to design engaging customer experiences.
I developed and led two major in-store events: a weekend-long London Pride celebration and a month-long ‘Plastic-Free July’ campaign. These interactive, immersive experiences were designed to captivate customers while showcasing Lush’s values and products.
The success of Plastic-Free July resulted in a 13.93% increase in gross profit for 'naked products' compared to the previous year, alongside a 15% rise in unit sales.